It’s been over a month since the presidential election, and by all accounts, Americans seemed to be highly passionate about their respective candidates. The election was this year’s most talked about event on Facebook. President Obama’s Twitter account saw unprecedented traffic, with his victory tweet becoming his most retweeted ever. Outside of social media, U.S. voters believed this election mattered more than most, with seven in 10 reporting the outcome was of more importance than four years ago.

In addition, both sides of the table had dedicated staffs and volunteers pulling for them, some working 14-hour days for months. Donations to each candidate were also high, with almost a billion dollars raised on both sides of the table.  Continue reading →